SEOSpeed - SEO Contest uWelcome2019

Improving Page Speed with Lighthouse

We already know that Google uses page speed as one of the ranking factors in organic search results.

We at SEO Contest uWelcome2019 discuss a lot the new emerging SEO techniques, and although the Page Speed is out there for a long time (seriously, almost 10 years), it became more important than never in the last year with the roll-out of the Mobile First Index.

In this article, you will learn about Page Speed ​​as a Mobile Ranking Factor on Google and how to use tools to measure the speed of your site and check which performance-affecting issues need to be fixed.

One of the tools mentioned is LightHouse, which can be used from the extension of Chrome or through the command line. I tested this time for the second option and I’ll tell you how to use LightHouse through Node.js.

What is Google LightHouse?

Lighthouse is an automated open source tool that enhances the quality of web apps. It can run as a Chrome extension or at the command line. Tell Lighthouse a URL you want to audit. It will run a series of tests on the page and generate a report on page performance. In this report, you can use the tests that failed as indicators of what can be done to improve the application.

Lighthouse can be run in two ways: as an extension of Chrome or as a command line tool. The Chrome extension offers an easier-to-use interface for reading reports. The command line tool allows you to integrate the Lighthouse into seamless integration systems.

I find it interesting to test in different ways, but this is a private option – if you do not have as much command-line skill or do not have IT staff for such actions, the Chrome extension is simple to use and should bring the same results.

Improving Page Speed with Node.js and LightHouse

I ran the test on Windows and, if you use Linux, you’re even more familiar with the command line. Here are the steps:

  • Download and install Node.js from the official site
  • Open Command Prompt Node.js (search only in the Windows search box)
  • Enter npm install -g lighthouse
  • Enter lighthouse http://yoursite.com – to display end result in html page, use command lighthouse -view http://yoursite.com (two hyphens)
  • As topics are traced, the status is displayed on each line. Google Chrome will open during testing and the site will load – by the end of the scan, Chrome will automatically close.

Google LightHouse Result Report

If you have chosen to use the lighthouse -view http://yoursite.com command line, an html file with LightHouse scan result will be saved to your computer. Check out the example of the report with SEO News site, emulated by the tool in the environment below.

Environment emulated by Google LightHouse

See that I have several items to improve, remembering that this site is not PWA, so disregard the note for Progressive Web App:

Google LightHouse Result Report

After the summary, there is in detail everything that should be checked and corrected for each topic.

More Test Options with LightHouse
When you enter the lighthouse -help command line, all options that you can use while testing your site with LightHouse are displayed. Some examples I tested:

lighthouse http://yoursite.com -output json (two hyphens): the result of the scan is displayed in Json format – this format is useful for computer systems where you want to process the report information automatically. By putting csv in place of json on the command line, the result is saved to your computer in CSV format (Excel format).

Google Lighthouse – Result in CSV

lighthouse http://seusite.com.br -only-categories performance (two hyphens before only): only the Performance topic will be evaluated. If this parameter is not informed, we will evaluate: Performance, PWA, Accessibility, Best Practices and SEO. But you may want to have less information in the report and specify which (other than performance) through the -only-categories parameter.

Remembering that above are some examples, there are several other command options that you can find in LightHouse help.

SEOSEO chalk uwelcome2019

What does SEO stand for?

Simply put, SEO stands for Search Engine Optimization.

SEO Contest uwelcome2019

But what does it actually mean?

Among some of the ambitions of any Digital Business, is to be at a top position in search engines like Google, Bing, Yandex, and Baidu. In a competitive market such as the one we live in, it isn’t sufficient only to be found online: it is critical to be discovered by consumers and become a mention in the electronic world.

Right, but how can I rank higher?

There are lots of optimization techniques you can use to make your articles a better experience for your readers. In this post, we’ll detail everything you need to know to excel in the SEO world and attain much better outcomes for your sites, without spending any money on ads. Sounds impossible?

What is SEO?

SEO is made up of a group of methods to optimize the content and other technical aspects of sites, blogs, and other internet pages. This optimization intends to enhance the positioning of articles in search results, which creates more visitors and authority to the site.

This technique is vital to creating prominence and visibility to your brand, and fulfill the best approaches of Digital Marketing.

What are the benefits of SEO strategies?

Now that you learned what SEO stands for, let’s take a look at what the benefits of this technique would be. The optimization of articles on sites and blogs with the use of search engine optimization techniques has very important benefits.

It’s known that the overwhelming bulk of folks who execute a Google search simply click on the very first results that appear on the top of the results page. This usually means that when your content has been optimized and also has a fantastic position in the search position, odds are it will probably be found by many people!

When more people get to your website, you’ve got more chances to draw leads, clients, and more sales for your company. This way, SEO’s most important objective is to grow the quantity of traffic that is organic, ensuring greater visibility to your business enterprise.

What affects rankings?

To understand how to reach the very top of Google search, you have to know what would be the Google ranking elements. Here we reveal the vital items that need to be considered when you optimize your page.

The principal variables are the ones which should be worked inside your site and webpage, and that’s the reason why they’re known as On Page. They’re crucial for search engines to realize their content matches exactly the conditions which are expected by the user.

Here are the crucial points on Page:

Content Quality

There are two chief elements which affect Google positions: Link Construction and content quality. Considering that Google launched Google Panda, the business’s algorithm describes content that’s low-quality to maximize outcomes for the general public.

This usually means that the better your content, the more opportunities it must look in the very first search rankings.

Content Size

The dimensions of your articles directly affects Google ranks. Search engines search for the very comprehensive articles, which can be more inclined to describe user doubts, and that’s why lengthier texts are usually better rated. Caution: this isn’t a rule!

It’s very important you know the way your users feel about long content. If they feel frustrated and leave because the content is too long, then be objective in your articles and explain everything in a couple of words.

Internal Title

The inner name of your articles is your one that the user will see when they open your articles. It doesn’t have to be different from the title tag (search engine optimization name), which should create interest from the reader so it enters your site or blog.

How to choose a compelling Title?

The most important thing about titles is that it should capture the users’ curiosity. You should present the advantages of the content in few lines.

Meta Title

The Meta Title or Search Engine Optimization name is what appears in the research results of this Google and goals to select the consumer to your articles. It’s but one of the most essential aspects for the positions and for attaining a high number of clicks in your own articles.

Here are the crucial Facets of a great Search Engine Optimization name:

  • Roughly 65 characters
  • Keyword placed to the left
  • Human Friendly URLs

The more straightforward and easier it’s, the easier it’ll be for visitors to click and then be led to your webpage. It is important your URL includes as few components as possible contrary to your own keyword.

Did you know all the great things SEO was about? With these tips, you will have the ability to craft an interesting and attractive content and attract a lot of readers!

SEOCareer in SEO - uWelcome2019

How to start your career in SEO

Maybe you think that SEO Contests are only for very experienced SEO experts, but hey, everyone started somewhere. If you are still not very confident about your skills or if you have absolutely no idea what all this is about, here is a quick guide on how to start your career in SEO.

As Digital Marketing advances, the market of action for the specialized work in its branches starts to get more and more promising. One of these areas is Search Engine Optimization, that is, a set of techniques used to make sites rank better in search results (from Google, Yahoo!, Bing, and so on).

Optimization is the act of making a website and its pages easier to be found by the search engines and with that, rank among the best results to reach the target audience.

Where can I learn about SEO?

SEO can be very useful not only for marketers but also for journalists and advertisers or anyone who is involved in creating and disseminating content on the web. Here are some courses and tips that you can use to become a SEO expert:

– If you do not have any training, opt for a digital marketing course. This can also be a specialization for someone who is already formed and it will be important for your career;

– Understand the basic of HTML, search for courses, including online, that can help funders to use the programming language to develop websites;

– Content Marketing or Inbound Marketing;

Best SEO Resources to Learn SEO

There are many many sites and resources to learn and be on the loop about the last algorithm updates. Some are more technical, but in general it will be a great learning resource for SEOs in any level. We would definitely recommend:

Search Engine Journal


Search Engine Land

Search Engine Round Table

The SEM Post

Best SEO courses to do Online

Also, for a more formal training, there are many good online SEO courses. With the dedication of few minutes per day, you can learn all the basics about SEO with one of these 3 courses:

Complete SEO Training for WordPressh

Professional Diploma in Digital Marketing

Search Engine Optimization (SEO) Specialization