There are many ways to say it: uWelcome2019, You Welcome, u welcome 2019, urwelcome2019…but what is behind the choice of such a peculiar name for this contest?
In this article, we analyze the decision process of the creative team for choosing the iconic name that will shape a generation of SEOs.
What uWelcome actually means?
How to choose a good SEO Contest name
First, let’s think about how brand names are usually defined.
If you need to brand name for your product, service or business, we start by considering the importance of the name in your branding efforts.
The brand name should be an extension of your brand, and it can reinforce the value you provide or distance you from it. When you’re developing a name for a business, a product or a service, we have a number of options:
- Use the founder or inventor’s name (Hewlett-Packard)
- Describe what you do (Southwest Airlines)
- Describe an experience or image (Sprint)
- Take a word out of context (Apple)
- Make up a word (Google)
From all these ideas, the only one that truly matters for an SEO Contest is to show up on Google. Therefore, it had to be a fairly new keyword, with low competition. And to reduce the noise of other random sites competing with our players, the creative team decided for a keyword that had no results.